Ant Control – Post 5

Honesty, Integrity and Hard Work in Business Will Always Pay Dividends.

One of the most amazing things I have learned about members of this group is that honesty and integrity are at the top of the list of business qualities.

Honesty in business is always the best policy.

We should always take responsibility for whatever occurs under our control, and maybe even outside of our control.

I have personally lost several thousands of dollars when a company I worked with failed to deliver the service they had been paid to provide. The expected result for my client was not going to happen so I personally refunded the client out of my own pocket. As extremely difficult it was for me at the time, it was the right thing to do.

Sometimes things do not go as smoothly or as perfectly as one would like. However, it is important to view an imperfect situation or outcome from the customer’s point of view. This will help us towards a solution that, may cost us in the short term, but may also bring us more benefits in the long term. A dissatisfied customer who believes and appreciates the efforts of an individual to bring about the best possible outcome, at their own expense, may spread good comments about that business.

Some superb examples of the kind of feedback that we should all strive to attract can be found in the Google reviews that Steve Duckson receives for Clearview Car Care.

Last week I was adding a new “widget” to Steve’s website which connects to Clearview’s Google Business Profile and displays up to date reviews directly on the website. Doing this gave me another opportunity to read some of the reviews.

Here are some:

Excellent Professional Work! Steve and his wife are good people to deal with!! Fast, Friendly and Trusted Service!! I’m planning on becoming a return customer!!

We have taken our older cars here ever since we were recommended to use Clearview when we moved to the area 6 years ago. We have felt like the prices are fair and the owners are completely honest.

I am very thankful for all they have done to help us keep our cars in good condition and recommend them every chance I get.

Pleasant surprise and outstanding experience. Very pleased with honesty and will always go back. After living here 3 years I have found ‘my car place’!!!

Such wonderful and honest mechanics. We’ve been using them for a couple years. They communicate well and don’t overcharge like others. Definitely recommend.

If you want an honest estimate and reliable work done on your car, this is the place to go!

They didn’t try to upsell me, nor give me a long list of other repair work. Family-owned and operated, you can tell they really care! Thank you Lisa and Steve!


Another important quality that goes hand in hand, is to always do the absolute best that you can do, even if it means putting in extra time and effort.

Some of you may remember Austin Burns who was a member of this group for a while. Austin runs a one-man mobile detailing business.

I built his website and got his business to the top of Google for the Frederick area. Although he got a ton of business, he realized there is a higher number of prestige cars in Alexandria, where he moved from, so he has refocused his business down there.

Austin currently has 50, five star reviews, and not a single review below 5 stars.

You could not possibly get better reviews. If you read through them you will see, time after time after time, comment after comment, about how dedicated and meticulous Austin is in his work. About his attention to detail. How hard he works to get the unbelievable results he does. How he gets milk and caked-in chocolate to disappear.

He are some examples:

Austin is the man. Stop searching for a mobile detailer and give him a call.

My car was in very bad shape thanks to two messy kids but after the detailing work, my car looks & smells brand new. Best detail I’ve ever had!

Austin did an amazing job!! My car was coated in 3 years of toddler crumbs and now looks brand new. It even smells great!! He spent almost five hours detailing my car.

Austin is a miracle worker. He took our sad dumpy jeep that our toddler kids had destroyed and turned it into a bright shiny gem! I couldn’t believe it. Pretty impressive for a one-man shop. Highly recommend!!

Mr. Burns is extremely detail oriented! Took his time to make sure every part of the vehicle was cleaned! If you need someone to trust with your car, you can trust him.

Austin was amazing! He is a parent’s dream. He took our cars with kid explosions and dog hair and made them look brand new. We will definitely use him again.


I personally invest a ton of time into whatever I do for my clients. If I have undertaken a project, and the budget has run out before the project has reached a specific conclusion within the timeframe I have set, this does not mean the project ends. I will continue the work on my own dime until I achieve what I set out to achieve.

In a nutshell: We must be able to stand by everything we do with our hand on our hearts and be proud to say to ourselves “that was a job well done”.

The End.

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